Stéphanie Del Rey, Nordic Group Design Director, will explore “The Brand Experience Gap” and why brands must keep evolving, adapting, and staying in tune with their audiences in a world that never stands still.
 
Also joining us are Tom & George McQueen, Executive Creative Directors at Droga5 New York (part of Accenture Song), recognised as Cannes Lions’ #1 Art Director and #1 Copywriter – talking about “The Intelligence Age: Crafting a Narrative for AI”.
 
AI is everywhere. But how do you make it feel empowering, not overwhelming, for 100 million people at once? In their keynote Tom and George, the creative duo behind OpenAI’s first Super Bowl commercial, share the story behind one of the most talked about ads of the big game. A poetic, pointillist animation that reframed AI as not a threat, but as a tool for increasing human potential.